Percept ConsultingThe need and importance of marketing researchThe most important task of a marketer is to get the right product at the right place with the right price to the right person. Besides, it…Feb 2, 2021Feb 2, 2021
Percept ConsultingMarket ReaesrchQuick guide for doing Market ResearchMarket research is an organized effort to gather information about target markets and customers. The information has various things…Dec 31, 2020Dec 31, 2020
Percept ConsultingHow to create more inclusive surveysFrom respondent language to their experience, the best surveys are built to be inclusive. In a broad sense, this means surveying with…Dec 18, 2020Dec 18, 2020
Percept ConsultingSix steps to B2B Customer Experience ExcellenceAn improved customer experience is closely linked with better revenue as well as other advantages. Yet B2B customer experience still lags…Nov 24, 2020Nov 24, 2020
Percept ConsultingAll you need to know about CRM?Customer relationship management (CRM) is the combination of practices, strategies, and technologies that companies use to manage and…Nov 7, 2020Nov 7, 2020
Percept ConsultingHow important is Market Research?Marketing research is the systematic collection, analysis, and interpretation of data pertaining to the marketing conditions. The basic…Oct 26, 2020Oct 26, 2020
Percept ConsultingSustainability reporting — More transparent about the risks and opportunitiesSustainability reporting enables the organization to report on environmental and social performance. It is not just reported generation…Oct 19, 2020Oct 19, 2020
Percept ConsultingImpact Assessment— Customer Relationship ManagementImpact assessment is a means of gauging the effectiveness of organisational activities and judging the significance of fluctuations…Sep 2, 2020Sep 2, 2020